Tips on Facebook Marketing
Facebook makes marketing easy, but only for those who know how to do it right. Many people face hurdles they couldn’t envision thanks to a more traditional marketing background. Break the status quo and learn new techniques that make for success in marketing on Facebook.
If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.
Be certain that your online content is linked from the Facebook page of your business. Set up your blog so that new posts are automatically linked on Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and give them a great answer. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For instance, you can have a contest tab if you’re running a contest.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Many people follow the new and trendy way to market their business because they are lazy. Luckily, you did not find “trend” information in this piece; you found useful marketing tips. If you utilize the tips in this piece, your campaign is sure to impress.